Arena Flowers

Arena Flowers are a flower-delivery giant in the UK, but the market was filling with competitors that were more nimble, more contemporary, and ultimately more popular. WATERSIGN worked with their in-house team on a brand refresh that included a fresh approach to type and layout, the introduction of an ownable brand colour, a more contemporary photographic style, and a distinctive tone of voice.

WATERSIGN developed a distinctive tone of voice based on the brand idea a story in flowers. The new style is evocative and elegant, yet playful; it uses vivid language to emphasise storytelling. The examples here describe bouquets in the range.

in their words

WATERSIGN was the perfect creative partner; strategically smart and creatively bold. They grabbed the challenge with both hands, and delivered great work within tight constraints and timelines. I’d recommend them in a heartbeat and look forward to working with them again.

Freddie Blackett, Chief Strategy Officer