lucy folk

Lucy Folk is a luxury Australian lifestyle brand inspired by travel, art and design. Their most iconic pieces are interpretations of objects or experiences that have significance for Lucy, who is both the founder and a goldsmith.

WATERSIGN developed a visual style for their storytelling series ORIGINS using archival imagery, product photography, and - when available - physical samples. The mixed-media collages are designed to be as unconventional and tactile as the products themselves. Each collection in the series is distinct, though they live together as a set.

The images above are from ANCHOVY, and those below are from MEDINA. Each collection has one hero graphic and a supporting set of simpler images. Together, they create a sense of story and place.

The foundation for each piece is imagery that evokes the mood of the story. They were printed, hand cut and assembled, and then painted or drawn onto directly using a range of media including paint, pastel, pen and ink. In the image above from CHROMATOPIA (a story about chakra equilibrium), a crystal was used to cast refracted light and energy lines were drawn in pastel.