patch plants

Patch was the first online houseplant brand in the UK. Patch helps you choose the right plants for your space, delivers them to your door, and helps you look after them. WATERSIGN worked with the brand in-house to scale their content production, which included the production, styling and art direction of their product and campaign shoots, as well as out-of-home activations.

Patch were targeting a premium, aspirational aesthetic in their content. Although these are product shots, the elevated locations and styling cues enhanced the desirability of the plants.

In partnership with Patch and the spatial design studio The Edible Bus Stop, WATERSIGN worked on an award-winning installation at the RHS Chelsea Flower Show. The concept was based on the healing power of plants.

An OOH campaign designed and written by WATERSIGN that ran on commuter trains in London. The creative was briefed to emphasise the plant care service.